New Australian privacy requirements for automated decision making briefing
Provides a practical overview of the changes taking effect from 10 December 2026, with a specific focus on what they could mean for marketing, martech and customer data.
The briefing covers:
what is changing under the Privacy Act 1988
when automated decision making may fall within the new transparency requirements
what marketers need to consider across CRM, personalisation, targeting, pricing and AI
why third party martech platforms need to be considered
practical steps organisations can take now
a marketing and martech matrix to help identify activities that may warrant closer review.