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Download our short briefing paper on the new Australian privacy requirements for automated decision making, which come into effect from 10 December 2026.

Automated Decision-Making (ADM): By 10 December 2026, entities must update their privacy policies under APP 1 to disclose if they use artificial intelligence or computer programs to make significant decisions affecting individuals' rights using personal information.

The changes introduce new transparency requirements for certain automated decisions that use personal information and could significantly affect an individual’s rights or interests. Importantly, this isn’t just about AI. It can extend to existing CRM, martech, personalisation, customer scoring, pricing and other automated systems.

The briefing covers:

• what is changing and when

• the key test for determining whether automated decision making may be in scope

• what it means from a marketing and martech perspective

• why third party platforms and vendors need to be considered

• practical steps organisations can take before December

• a marketing and martech matrix to help identify activities that may warrant closer review.

This is intended as an awareness and discussion piece rather than legal advice.