Have you asked about the Tuesday after Black Friday?

Everyone has a Black Friday strategy. But what happens on the Tuesday after?

With Black Friday approaching, our Managing Director, Alison McKinnon, challenges retailers to rethink how they measure success in her latest opinion piece for Retail Biz.

While brands invest heavily in driving sales over Black Friday and Cyber Monday, Alison argues that what happens after the sale is just as important, particularly when it comes to turning first-time buyers into loyal customers.

As Alison puts it:

“That retailer will count my $200 in its sales figures. What it won’t count is the customer it lost.”

From treating discounts as customer acquisition costs to improving post-purchase experiences, returns and retention strategies, Alison explores why Black Friday revenue alone doesn't tell the full story.

At CM.OSX, we believe retailers need to look beyond short-term sales and consider how their marketing strategies contribute to long-term customer value.

Is your Black Friday strategy focused on the weekend, or the customer relationships that follow?

Read Alison's full opinion piece in Retail Biz: https://www.retailbiz.com.au/latest-news/have-you-asked-about-the-tuesday-after-black-friday/